The Equidam Monthly curates a collection of articles from the best in the industry and delivers it to you every last Friday of the month. READY: learn about the hottest startup trends out there. SET: receive advice from founders and leaders of the most transformative companies. GO!!!: get inspired by successes of people just like you.

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Giulia Girardi

Planning and Timing Fundraising

Planning and Timing Fundraising

Fundraising is an activity that requires considerable time and effort and, as founders, we often wonder when is the right time to commit to it. Without proper planning and timing, fundraising can even become detrimental as it diverts a significant amount of attention from the business. Truth is, startups are always fundraising. However, in different…

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pitch deck template

How To Create a Startup Pitch Deck – [Template included]

Pitch decks are a set of slides that clearly describe and define your value proposition, your business case and why investors should give you their attention. While developing our pitch decks and sales presentations, we gathered experience in creating them and collected knowledge on the fundamental elements that investors want to be included in order to consider your…

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Startup Knowledge Base

Early stage In this section you can find useful information for your startup from idea stage until the first fundraising round. 4 Ways to Evaluate Demand for Your Product How to estimate market size Read this before writing a business plan Incubator Or Accelerator: Which One Should You Choose? Fundraising Useful articles to help you…

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financial projections: Top-down approach

Financial Projections: The Top-Down Approach

Financial projections cause headaches to many entrepreneurs. The main purposes of this article are clarifying the major doubts around this topic and giving guidelines on the methods, the mindset to adopt when computing projections and the tools and tips that may be useful in the process. The two main methods to calculate financial projections There are two main, widely…

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How to Estimate Market Size

Andy Rachleff, formerly of Benchmark Capital, crystallised it best, The #1 company-killer is lack of market. The “market” is also one of the top three reasons for a startup’s success, together with team and product, with different investors and thought leaders siding with each of them. Probably the most vocal of them all, Marc Andreessen,…

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Top 10 Israeli Undiscovered Startups

With more than 7,000 startups, Israel is considered the world’s second largest hub of entrepreneurship after the USA according to the Global Startup Ranking Ecosystem 2015. This result is quite impressive, especially if one considers that the country population adds up to only 8,5 million people. An HBR research listed three main reasons underlying these astonishing results: the…

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financial projections: bottom-up approach

Financial Projections: The Bottom-Up Approach [VIDEO]

Do you prefer podcasts? Listen to the audio here. Financial projections cause headaches to many entrepreneurs. The main purposes of this article are clarifying the major doubts around this topic and giving guidelines on the methods, the mindset to adopt when computing projections and the tools and tips that may be useful in the process. The two main…

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equity boundaries

Equity Percentages to Offer Investors at Different Rounds [Video]

Do you prefer podcasts? Listen to the audio here. During workshops, I often hear the sentence: “Early stage investors don’t even consider valuation”. Truth is, even if it may seem that they are neglecting valuation, investors are simply looking at it from another perspective. Valuation is the starting point of each and every negotiation. For the simple reason that, at a certain point, everything…

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Top 10 UK Undiscovered Startups

With 82 successful exits in 2015, according to the European Tech Exits Report 2015, the UK, and London in particular, are two of the brightest startups hubs in Europe, and praised for their innovation. On the day of the Brexit referendum, an event that will undoubtedly effect the future of the country’s startup ecosystem, we would like to highlight 10 startups, out of a…

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negotiating with investors

Negotiating with investors: 3 elements that make your story compelling

Do you prefer podcasts? You can listen to it here.  Company valuation is not only about financials: the story you present to investors significantly influences the results of the negotiation process. Gianluca Valentini, co-founder of Equidam, explains what valuation really is about and how to lead investors to agree on a good one. Let’s break down…

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