In a nutshell

Equidam does not share or sell company-identifiable financial or descriptive information to third parties.
We may share this type of information exclusively through aggregation and anonymization techniques, which prevent the information from being reassociated or identified with any one account, company, or individual. This information may be used for a wide variety of statistical and analytical purposes.

Thanks for using Equidam. Our goal is to give you insights into the true value of your company at any time, and empower you to make the best value-driven decisions. We therefore created a data-driven, easy-to-use online platform to let you calculate your company’s value in minutes.

For this reason, data is critical to our mission, and as your data controller we take very seriously the respect and protection of its privacy and security. We are committed to following and continuously evolving best practices to support this principle.

We – meaning Equidam Holding B.V. and its affiliate companies (collectively referred to as “Equidam,” “we”, “our” or “us”) – prepared this Privacy Policy to help you understand:

This Privacy Policy covers the information we collect through Equidam’s website (, including subpages and subdomains) or online platform (the “Products”), our websites that link to this Privacy Policy, and any other services we provide to our customers or end users (collectively with the Products, the “Services”).

Under the GDPR (General Data Protection Regulation), Equidam is the data controller for the processing of your personal data and is located in Schiedamse Vest 154, 3011 BH Rotterdam, the Netherlands.

Equidam has filed a notification with the Dutch Data Protection Authority (DDPA) of the processing of personal data by Equidam. This notification, under notification number 1548073, and more information about privacy, can be found on the websites of the DDPA, and

What information we collect about you and how

We collect information about you in different ways, depending on the Services you use and your activity on our website and platform. Broadly speaking, we collect information from you when you provide it to us and when you use our Services, as further described below.

Information you provide to us

For browsing our website you do not need to provide any information yourself, unless you wish to subscribe to our newsletter or contact us. To make use of our Products however, we require additional information for you to set up your own account with us.

Account Information
We ask you for information about you and your company when you sign up, create and modify an account for or through the Product. In order to use certain Products or Services, we require account registration. This requires a full name associated with your account, the company name, an email address through which we can contact you, and a password to help secure your personal information.

Contact Information
Should you sign up for our newsletter then you will be added to the mailing list to receive such communications. During your experience using our Services, you may also receive support emails highlighting completed or next steps. Should you no longer wish to receive such information, you can change your preferences through the respective links included in the emails.

Content you provide through our Products
We collect and store content that you input, submit, upload, create, share or display in the process of using our Services. This content includes any information that you may choose to include, including the files and links you upload to the Service.

The Content is further divided into:

  • Company Descriptive Content: The content submitted through the “Company” tab. This includes company information such as: company name, logo, business description, elevator pitch, company website, social media links, company address, competitors and shareholders’ information.
  • General Content: The remaining part of content not included in Company Descriptive Content. Examples of General Content we collect and store include: the answers to the “Questionnaire” tab of the Platform, financial information such as projections and balance sheet, and information about current and past funding rounds and use of funds.

Content you provide through our websites
We collect other content that you submit to our websites, which include social media or social networking websites operated by us. For example, you provide content to us when you give feedback or when you participate in any interactive features, surveys, contests, promotions, activities or events.

Information you provide through our support channels
The Services also include our customer support, where you may choose to submit information regarding a problem you are experiencing with the Services.  Whether you send us an email, contact through the Products, speak to one of our representatives directly or otherwise engage with our support team, you may be asked to provide contact information, a summary of the problem you are experiencing, and any other documentation, screenshots or information that would be helpful in resolving the issue.

Payment Information
When you register for certain paid Services, we collect your company VAT number, company name, country and representative for invoicing purposes. Equidam will not store or retain any other billing information about you.
Equidam engages third parties, namely Adyen B.V. and Braintree (PayPal (Europe) S.à r.l. et Cie, S.C.A.), to securely process your payment. Both parties are PCI DSS compliant.
These third-party service providers may have access to your email address in order to be able to provide their services to us. These service providers are not permitted to store, retain, or use information you provide except for the sole purpose of payment processing on our behalf.

Information we collect automatically when you use the Services

We collect information about you when you use our Services, including browsing our websites and taking certain actions within the Services.

Profile Information
In order to ensure a smooth and enjoyable experience when using our services, we collect information about you concerning your profile preferences including your language preferences, notification and marketing preferences. These can be stored in the form of cookies, little files that are kept on your browser and which then tell us your preferences the next time you visit our website or use our Services. Some cookies are optional, others not, and are explained in further detail in the Cookies and Tracking Notice.

Your use of the Services
We keep track of certain information about you when you visit and interact with any of our Services. This information includes the features you use, the links you click on, frequently used search terms, and other statistics related to your usage of the Services.

Device and Connection Information
We do not collect device and connection information (such as IP addresses, browser types, operating systems, ISPs, platform type, device type, etc.), however we use third-party tools, that collect this data through the use of “cookies” and other tracking technologies (see below). When applicable, explicitly IP addresses, these data are anonymized so as to ensure your privacy while providing us with the valuable insights that help us develop our Services.

Equidam uses cookies and tracking technologies to provide functionality and to recognize you across different Services and devices. For more information, please see ourCookies and Tracking Notice, which includes information on how to control or opt out of some of these cookies and tracking technologies. We may also work with third party partners who employ tracking technologies.

If you would prefer not to accept cookies or otherwise wish to disable our use of tracking technologies, this can be chosen initially when first using our website or Services; for further changes please refer to the Cookies and Tracking Notice. Please note that should you disable some of the cookies, it may negatively impact your experience when using the Services, as some features may not work properly.

How we use the information we collect

We use the information we collect, including personally identifiable information, for a variety of purposes, and how we use it depends on what we collect and what Services you use (or features of the Services). These purposes may include:

To provide the Services and personalize your experience
We use information about you to provide the Services to you, including to process transactions with you, authenticate you when you log in, provide customer support, and operate and maintain the Services.

For research and development
We are always looking for ways to make our Services smarter, faster, more secure, integrated, and useful to you.  We may use collective learnings about how people use our Services and feedback provided directly to us, to troubleshoot and to identify trends, usage, activity patterns and areas for integration and improvement of the Services.

To communicate with you about the Services
We may use your contact information to:

  • Send transactional communications via email and within the Services, including confirming your purchases; reminding you of subscription expirations; responding to your comments, questions and requests; providing customer support, and sending you technical notices, updates, security alerts, and administrative messages.
  • Provide tailored communications based on your activity and interactions with us.  For example, certain actions you take in the Services may automatically trigger a feature or third-party app suggestion within the Services that would make that task easier.
  • We also send you communications as you onboard to a particular Service to help you become more proficient in using that Service.

These communications are part of the Services and in some cases you cannot opt out of them as they are required for us to delivery the Service. If an opt out is available, you will find that option within the communication itself.

To market, promote and drive engagement with the Services
We may use your contact information and information about how you use the Services to send promotional communications that may be of specific interest to you, including by email and by displaying Equidam ads on other companies’ websites and applications, as well as on platforms like Facebook and Google. These communications are aimed at driving engagement and maximizing what you get out of the Services, including information about new features, survey requests, newsletters, complementary third party services, and events we think may be of interest to you. Preferences regarding receiving such communications can be adjusted in the respective links included in the communications, and is further described in the “Opt-out of communications” section below.

Customer support
We may use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, or to repair and improve the Services.

For safety and security
We use information about you and your Service use to verify accounts and activity, to monitor suspicious or fraudulent activity and to identify violations of Service policies.

To comply with applicable law
We may use your information as necessary to comply with applicable law, including governmental requests, law enforcement requests, and otherwise to protect the rights, privacy, safety, or property of you, us, or others.

With your consent
We may use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.

Opt-Out of Communications
Should you wish to no longer receive insights through our newsletter and support emails that we send you, you can change you preferences in your the links included in those communications. Further details regarding your rights surrounding you and your information can be found in the “How to access and manage your data” section.

How we share the information we collect

Equidam doesn’t share or sell company-identifiable financial or descriptive information to third parties. We may share this type of information exclusively through aggregation and anonymization techniques, which prevents the information from being reassociated or identified with any one account, company, or individual. This information may be used for a wide variety of statistical and analytical purposes.

In order to offer our Services and the support that you sometimes need when using them, we employ third parties to carry out important peripheral aspects of our Service.

We use Intercom to be able to communicate with through the online chat, they have their own cookies and information types that they store so as to be able to relay to us the relevant information so we can best serve you. You can find their privacy policy here.

We use MailChimp to be able to communicate with all our users, through the newsletter, updates and developments of the Service and offering as well as other relevant news or promotional material. You can find their privacy policy here.

Other third parties with which we share information include Google Analytics and Adwords. With these we only share non-personally identifiable information and whose purpose helps us improve our Services. Furthermore, we employ the use of third parties to process payments from you, as explained in the Payment Information section.

Other scenarios in which we may share your information
There are certain situations in which we may have to share your information with other third parties. This could be in the event of a buy or sale of business assets, in which case we may share information with a potential buyer or seller; if we are obliged to share information in order to comply with legal obligations; to assist in or conduct investigations of fraud or other illegal activity where we deem it reasonable to do so; or any other circumstances not necessarily foreseeable but holding sufficient levels of legal obligation or reason to do so.

How we store and secure information

The security of your information is of utmost importance to us, so we only use third parties whom we trust and are essential to delivering our Services to you. This means that we do not  share personally identifiable information with other parties without your consent.

Your information is securely stored behind levels of encryption and security through means of using verified methods including access limitation, industry-standard Transport Layer Security (TLS) encryption technology to safeguard sensitive information, data encryption, and firewalls. We store our information on servers located in The Netherlands and Germany. We do not send any information outside the EEA (European Economic Area), save when it is required to do so in order to provide our Services and process your requests.

How long do we store your data?
While the cookies we use may expire after certain amounts of time, your account information is stored by us indefinitely, as legal and regulatory processes in the future may require this information. Naturally, this is not the case should you desire us to delete all personally identifiable information that we hold on you, for more information regarding this please see “How to access and manage your data”.

How to access and manage your data

Firstly, you may choose which information is collected from you automatically through our use of cookies. Some cookies are required for us to provide a functional website, while others which help us improve our service and your experience may be disabled; for more information see our Cookies and Tracking Notice. Please also refer to this page should you wish to change your cookie preferences.

Ultimately, you are the owner of your information, and such you have control over it. This means that should you desire, you may:

  • request to see all the information we have relevant to your person
  • correct any information that we hold that is incorrect
  • delete any and all information relating to you
  • transfer your data to another data controller, for example another online platform

For any questions or queries regarding your information, please write to us at

Other privacy information

Our Policy Toward Children
The Websites or our Services are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children under 16. If you believe that we have collected information about a child under 16, please contact us at, so that we may delete the information.

Changes to this Privacy Policy
Any information that we collect is subject to the Privacy Policy in effect at the time such information is collected.

We may change this privacy policy from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding a notice on the Services homepages, login screens, or by sending you an email notification. We will also keep prior versions of this Privacy Policy in an archive for your review.  We encourage you to review our privacy policy whenever you use the Services to stay informed about our information practices and the ways you can help protect your privacy.

If you disagree with any changes to this privacy policy, you will need to stop using the Services, including our websites, and deactivate your account(s), as outlined above.

If you have any questions about this Privacy Policy or our treatment of the information you provide us, please contact us at